MagicSTAMP is here! Check out our new store:

MagicSTAMP are Secret Tees Accelerating Manifestation Power -- inspirational tee shirts (short and long sleeved), tank tops, and sweatshirts that feature positive affirmations written backwards. When you see your reflection, the message on your shirt speaks directly to you, keeping you on your path to all you desire -- and all you want to be.

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Shortly after The Secret was released, one of my wonderful spiritual friends turned me on to it. This concept was not new to me, yet the movie made a huge impact on my life.

A few months after viewing it I had an epiphany…

Many years back, when I first moved to New York City, where I lived for 10 years, I worked for a company called “Body by Jake.” Jake Steinfeld was the trainer to the stars at that time and had a studio in NYC. His workout tagline was “DON’T QUIT.” They had t-shirts made for the trainers that said exactly that – but here was the catch – it was written backwards on the shirt, so that as we taught the class and faced the mirror with our students, that message came through, left to right, just like we read, in the mirror. I loved that and thought it was brilliant.

The night of my epiphany, it dawned on me! Why not take affirmations with really cool designs, and use that same concept. After all, the affirmation is for the person wearing the shirt – it’s not for others to read off of your chest – it’s for YOU!

Thus – the concept was born.

Then, about a month later while driving down a Los Angeles road, the name came to me – Magic S.T.A.M.P. – Magic, because clearly they will make “magic happen” and S-T-A-M-P is an acronym for Secret Tee’s Accelerating Manifestation Power. The fact that the design and its associated affirmation is backward to the viewing person makes them somewhat ‘Secret.’ They have a (semi) secret message for YOU. Tee’s…well that’s obvious. Accelerating Manifestation Power, because the more you keep your focus on what it is that you desire, the faster it will come to you. Your whole shirt is one big Magic STAMP.  Everyone with whom I shared the idea seemed to love it and think it was a great idea. So here we are.

My goal is to help anyone who wears a Magic STAMP T-shirt achieve their dreams and aspirations just a little bit faster! I have come up with a number of affirmations that are now in the works, but will love hearing from you about what you'd like to see on your Magic STAMP t-shirt. I hope to become a conduit for whatever is “needed.”

I will be donating 10% of my proceeds to either Doctors without Borders, or Kiva, an organization whose mission is to connect people, through lending, for the sake of alleviating poverty throughout the world. If you’ve never heard of it, it allows you to securely lend money to entrepreneurs around the world, which will help them grow their business and alleviate poverty in their country. I strongly believe in ‘giving back’ and love the idea that my entrepreneurial venture will be paid forward to help another deserving entrepreneur.

Keep checking back for updates -- I'd love you to be the first to wear a Magic STAMP t-shirt!

Yours in Love and Light,

Dee Sweet-Slade


  • I started working with Dee in my sophomore year in high school, and by graduation had dropped four sizes!  Now I maintain a lifestyle that is healthier overall. That’s a gift for life!  ~ Casey
  • Dee rocks! I’ve been going to her for spinning for almost four years.  Once you get into the process, you’ll be addicted too! ~ Patrick
  • Dee will have you make an inch modification in your body position, and it’ll make the world of difference in effectiveness, as well as the safety of your workout. ~ Carol
  • Working with Dee is always a positive experience. I always leave feeling challenged yet successful. ~ Steve
  • I started to see a difference in my body in the first month of training with Dee.  My body is more tone, my clothes fit better, and I have more energy to chase my four-year-old around. ~ Karen
  • It wasn’t until I began training and spinning with Dee that I got the results I really wanted. Her positive attitude and the intimacy of her classes makes working out a pleasure. ~ Donna (an MD)